What is our vision?

What is our vision?

The clothing industry has a major negative impact on the environment, and although the very best thing is to use what we have already produced, we also need durable clothing in the future.

For several years, we have worked to develop more environmentally friendly clothing under the brand Aoi Project. Through this work, we have spent countless hours on research, in order to obtain the best possible alternatives for textiles and accessories.

We want to make it more accessible for home sewists to get hold of high-quality, more environmentally friendly textiles. That is why we want to offer our carefully selected range to the private market.

As a rule, textile manufacturers have a minimum requirement for the purchase of goods by the metre, which makes it difficult for individuals to buy textiles directly. We think this is a shame, because there are so many well-produced textiles that are not available to most home sewers.

In our assortment, we focus on;

  • The most sustainable options of textiles and accessories.
  • High-quality textiles that are produced under ethical conditions and from traceable fibres.
  • Hand-spun and hand-woven textile from small, traditional weavers in developing countries.
  • Unbleached and undyed substances for vegetable dyeing.

Handweaving traditions

Something we are particularly fond of are fabrics woven from local raw materials at small weaving mills run after years of tradition. Handwoven fabrics with lovely irregularities and charm.

It can be extra difficult for these manufacturers to make their textiles available on the market. They are often located in remote locations in developing countries, have limited production, and environmental certificates are too expensive.

We have the opportunity to help keep these small weaving mills alive, and thus contribute to safeguarding traditions and jobs in developing countries.

Plant dyeing

We have also chosen to specialize in undyed fabrics that can be dyed with plant dyes. Textiles dyed in factories with chemical dyes can be harmful to the environment, animals and people. Unregulated factories release chemicals from the dyeing of textiles into rivers that provide drinking and bathing water for the local population. This can be harmful to be in contact with, and also creates an uninhabitable environment for fish.

You can relatively easily dye fabrics and yarn with natural ingredients such as plants and food waste.


At the same time as we want to make more sustainable textiles and accessories available, we have a bigger agenda.

We want to inspire and motivate a more environmentally friendly and sustainable textile industry - and that Indigo Indigo should contribute to a good sewing community.

Our aim is to act as a learning platform and a reference book for those interested in sewing and the environment. In the compendium you will find tips and inspiration, and be able to learn about different materials and more environmentally friendly alternatives for your projects.

We look forward to sharing more with you, and if you have any input or special requests, don't hesitate to contact us!

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